"Pineapple Juice" is an aloha shirt brand that is particularly good at reproducing classic, vintage aloha shirts. The original vintage aloha shirts are works of art, and represent the golden days of Hawaii. Sparky Doo, a third-generation Hawaiian and collector of vintage aloha shirts, created this brand, inspired by the idea of reproducing original vintage aloha shirts. The brand name is derived from the Hawaiian fruit and internationally recognized icon, the "pineapple." In Hawaii, the crown of the pineapple symbolizes the Royal Family and the word "juice" represents power. In short, "Pineapple Juice" can be translated into the "King of Power." The brand's role as an internationally recognized icon of Hawaii is firmly based on the finest tailoring, the traditional vintage design, and that fact that the products are "made in Hawaii." The brand's reproduced products are the only ones of their kind in Hawaii, and represent immortal masterworks, the luster of which has not faded, even after twenty or thirty years.