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EVERLAST
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BRAND CONSEPT
Clothing & goods cherished by successive world boxing champions.
A brand status supported by nearly 100 years of history and performance.
Top quality that withstands heavy-duty use.
The brand suggests an atmosphere of American hip-hop culture as well as inheritance to the American Dream; that of pursuing and fulfilling a desire for success while overcoming the challenges of poverty. The basic line, fine in texture, includes sweat shirts, sweat pants, T-shirts, tank tops, shorts, and warm-up suits. In particular, the sweats and T-shirts, available in 12 colors, are the most suitable casuals for daily living.


EVERLAST is an internationally renowned US brand of sporting goods and apparel.
It was established as a clothing company in 1910.


In 1917, a boxer named Jack Dempsey asked EVERLST to make some heavy-duty protective headgear.
Dempsey won the world heavyweight championship in 1919, wearing boxing gloves specifically designed and made for him by EVERLAST.
This event served as a stepping-stone for EVERLAST's following success in the world boxing circle.
Since then, EVERLAST has been highly valued by successive world champions.
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