Blue Paradise is a Hawaiian brand of casual wear. Aloha shirts, cut-and-sewn shirts, and other items with Hawaiian motifs, as well as T-shirts with old-style surfing designs, offer an atmosphere of old-clothing and achieve a richness of expression by using modern techniques. The blue sea in Hawaii, the sea breeze, and the white beach… Blue Paradise reprints the nostalgia for the good old days of surfers waiting for a big wave.